imgPlay Pilipinas is the first festival on children’s play in the Philippines. Organized by PlayUniversal Co., it brings individuals, companies and institutions together to explore ideas and innovations that may help shape young Filipinos for generations to come.

This year, the festival invites people to help answer the challenge of preserving, promoting and enriching the role of play as an integral part of our children’s growth, development and learning. As such, the festival also promises to be a lot of fun for everyone.

imgPlay. Far beyond the schoolyard and the playground, its role in childhood extends to every aspect and point of life- physically, cognitively, emotionally and socially. Children carry these impressions for the rest of their lives, shaping the image of generations.

As we begin to recognize the formative significance of play, we are faced with the challenge of harnessing it to its full potential.

We are taking that challenge - encountering the theories, tools and techniques that may broaden our understanding of such an important part of the human experience.

Enter the world of play!

img• Exclusive discussions on the latest tools, theories and techniques on Play, delivered by experts and luminaries from fields such as Education, Child Development, Psychology and Marketing.

• Exciting workshops that illustrate the benefits of active play hands-on. Among these are workshops that interweave music and art into play.



Topic: The Magic of Play

Ma. Lourdes “Honey” Arellano-Carandang, Ph.D. is a practicing clinical psychologist. She was a professor and chairperson of the Psychology Department of the Ateneo de Manila University and was also president of the Psychological Association of the Philippines (PAP).

Dr. Carandang has pioneered group play therapy for children and family therapy in the country. As part of her extensive involvement with children in difficult circumstances, she has headed numerous research and intervention projects for UNICEF, International Labor Organization, DSWD, International Catholic Child Bureau, National Project for Street Children and other national and international agencies.

Topic: Creating Inspiring Playspaces

Hitoshi Shimamura is a playworker and supervisor in a number of adventure playgrounds in and around Tokyo for 15 years. He is also a board member of the Japan Adventure Playground Association. He gives a variety of lectures, workshops and trainings for playworkers, parents, etc in China, Sweden, Germany, UK, Canada and Brazil as well as in Japan. In 2010, he established TOKYO PLAY, the regional organisation for play campaign and policy recommendation. He is also involved in IPA (International Play Association - Promoting Child’s Right to Play) as the Regional Vice President of East Asia.

Topic: Engaging Kids to Play

Geraldine Naughton is a Professor in Pediatric Exercise Science and Director of the Centre of Physical Activity Across the Lifespan, School of Exercise Science, at the Melbourne campus of the Australian Catholic University. Her research focuses of improving health related outcomes through physical activity, in young people. She has researched with a range of young populations from overweight and obese children to intensively training adolescents. She provides physical activity expertise for a team at the Royal Children’s Hospital in Melbourne working to produce evidence-based resources and services for health professionals, state and national governments.

Topic: Popping the Bubble Wrap: Unleashing the Power of Play

Anita Bundy is known internationally for her work in occupational therapy assessment and intervention. She has published widely in these areas and given invited lectures and courses on five continents. She is best known for developing theory and research in play with children who have disabilities and in sensory integration. She has a strong interest in the everyday lives of children with disabilities. Currently she is the project leader for a large team of researchers conducting a study in schools examining the benefits of an innovative intervention on physical activity, social skills and self esteem. Professor Bundy also has contributed to the development of assessments in driving; currently she is developing a touch-screen based off-road assessment to predict safe drivers.

Topic: Nutrition and Active Play

Kay is Head of Nutrition Services at Royal Children’s Hospital, Melbourne, and Honorary Senior Lecturer Monash University. Kay is an Honorary Fellow of the Murdoch Children’s Research Institute, and a Fellow of the Dieticians’ Association of Australia.

Kay has a particular interest in issues involving eating and behaviour, including childhood obesity and eating disorders, and the role of children’s early learning about eating. Current research projects include the LiveEatAndPlay project (NHMRC-funded) , aimed to reduce childhood overweight through an intervention provided by general practitioners, and the Moreland Project (funded by Victorian Government) which is encouraging healthy lifestyle through a school and community-based program. Kay leads the ‘Filling the Gap’ education program, the nutrition and physical activity support for the ‘Kids – Go for your life’ project.

Topic: How Adults View Play; Understanding the Developmental Stages of Play

Maria Teresa Gustilo-Villasor obtained a Doctor of Philosophy in Clinical Psychology and a Master of Arts in Clinical Counseling Psychology from the Ateneo de Manila University. She had training in Clinical Child Psychology and Hospital Psychology at the St. John’s Hospital in Santa Monica, California and continues to update her skills in Psychological and Neuropsychological assessment, Psychotherapy and Stress Management by attending continuing education programs both locally and abroad.
Current Involvements

A PAP Certified Clinical Psychologist and Assessment Psychologist, Dr. Gustilo-Villasor has private practice Clinical Child and Adolescent Psychology; Psychological and Neuropsychological Assessment and Evaluation; Psychotherapy; and Stress Management/Critical Incident Stress Debriefing.

She is a faculty member of the Center for Family Ministries (CEFAM) at the Ateneo de Manila University; the Asian Social Institute, Manila (ASI); and the Graduate School of Counselor Education in De La Salle University-Manila (DLSU). She also conducts personal growth and stress management workshops for various organizations and institutions.

Topic: Media and Technology: Friend or Foe?

Esther Joos Esteban, Ph.D. in Child & Family Studies, is presently an adjunct professor: at the University of Asia & the Pacific, Manila, where she teaches Developmental Psychology, Media Literacy for Educators of Children and Adolescents, and Instructional Leadership & Supervision in the School of Education; and at Miriam College, Manila where she teaches Family Psychology in the Department of Psychology.

Aside from her present focus on work education of children, she has pursued interests in Values Education and published on the subject Education in Values.

As a facilitator of hundreds of parenting and teaching seminars during the past 25 years in the Philippines and United States, she divides her time between living in Manila and New York City.


Kenneth is an industrial designer known for his signature designs in natural fibres and materials. Designs mainly focus on nature's forms using rattan, buri, bamboo, and abaca. He has a long list of awards, which recently include: PRIX D’EXCELLENCE COUP DE COEUR, BLOOM EASY ARMCHAIR, SIDIM MONTREAL, May 2011, COUP DE COEUR AWARD , BLOOM EASY ARMCHAIR, Maison et Objet, Sept 2009, OUTSTANDING QUALITY and DESIGN INNOVATION AWARD, LOLAH EASY ARMCHAIR, DECOREX London, Sept 2008.


Marcus is a teacher, counselor and ‘jack of all trades’ from Australia with 6 years experience teaching children in the outdoors, and 4 years working with teenagers from Handsonlearning to build classrooms and furniture for their local schools and communities. With a focus on experiential education, mentoring and hands on learning, Marcus landed in Thailand looking for a place to use his skills. Go Play! began from a simple request of a principal asking for help to build a playground. After 2 years he has now designed, built and overseen the construction of 45 playgrounds and assisted others to do the same.


imgChoose from different workshops, and learn from leading practitioners in their field.  Catch the ones most relevant to you, attend as many as you want.

  • Sensory Integration and Play with Prof. Anita Bundy, University of  Sydney

  • Toy Analysis with Rebecca de Guzman, OTRP, University of the Philippines – Manila

  • Digital Toys: Friend or Foe with Ma. Blessilda de Asis, MA, Rizason Ng & Aileen Rose Jimenez (MLAC)

  • The Play Menu with Ms. Kay Gibbons, Head of Nutrition Services at Royal Children’s Hospital, Melbourne, Australia

  • Becoming a Playworker with Sigrid Sabarre-Perez, Play Universal

  • Creating Inspiring Play Spaces with Hitoshi Shimamura, Tokyo Play & VP International Play Association

  • Designing Safe Playspaces with Marcus Veerman, founder PlaYGroundIDEAS, Australia

  • Choosing Developmentally Appropriate Toys with Aina Arcilla-Lacson, MA

  • Grow out of Your Box with My Masterpiece

  • Keeping Playtime Safe with Toni Tiu, Author, wifely steps

  • The Play Mindset with My Masterpiece

  • Ideas for Outdoor Play with Paulino Servando III, Planet Zips

  • Integrating Play into the Curriculum with Dr. Amelia Fajardo, (UP Diliman)

  • Music and Play for Teachers with Marisa Marin, MA (MLAC)

Registration extended until 15 October 2011.

Standard Workshop Rate: Php1,000.00 inclusive of snacks:
Group bookings accepted in advance.  Call the hotline.
img Exhibits from toy designers, manufacturers and distributors showcasing the latest in toys, playground equipment, books, fashion and lots of other innovations:

TOY FAIR: A toy fair with over 50 booths, each featuring the latest tools and toys for active play.

BOOK FAIR: A veritable showcase of the latest and best titles covering play and child development.

CHILDREN'S NUTRITION FAIR: A sampling of healthy, delicious and nourishing food preparations for kids.

CHILDREN'S FASHION FAIR: An exhibition of outfits fit for active play and other children's activities.

ENRICHMENT LEARNING SHOWCASE: A venue for schools and institutions to present their unique programs and demonstrate the ways they integrate play into their curriculum/activities/nutrition.



Check out 5 new play space designs selected by a panel of expert judges which include International Play Association's Hitoshi Shimamura, Marcus Veerman of PlaygroundIDEAS, Philippine Daily Inquirer columnist and architect Isabel Berenguer-Asuncion, and the Philippines' foremost furniture designer Kenneth Cobonpue.



Play Fair Rate: PHP100
Available at the gates.  Group bookings accepted in advance.  Call the hotline.


Play Universal is a social enterprise creating more opportunities for Play. Its mission is to promote, enrich an cultivate the benefits of play at home, in school and communities among Filipino children through its programs.


img Sigrid Sabarre Perez
Executive Director

is a former educator and school administrator, with experience in both traditional and progressive school systems. She is co-founder and lead volunteer of the children's cancer support organization Project: Brave Kids, and runs an advertising company with her husband Paul. A native of Cebu City, she holds a Humanities degree from the University of Asia and the Pacific, and has earned units towards a Masters degree in Family Life and Child Development from the University of the Philippines. She is the proud mother of eight children.

We would love to hear from you:

Contact us at:
9F Pacific Center Building, 33 San Miguel Avenue, Ortigas Center, Pasig City, 1605 Philippines
T +632 470 7677
F +632 634 0416